Hi, I’m Marion Hekeler. 

Hi, I’m Marion Hekeler. 

Hi, I’m Marion Hekeler.

Hi, I’m Marion Hekeler.

My goal is to drive projects with
a user-centred approach and
a strong visual identity that benefit people and businesses to innovative and creative ways. I’m a product designer and visual storyteller 
with a passion for design systems, typography, and details that matter.
My goal is to drive projects with
a user-centred approach
and a strong visual identity that benefit people and businesses
to innovative and creative ways.
I’m a product designer and
visual storyteller with a passion
for design systems, typography,
and details that matter.
My goal is to drive projects with a user-centred approach 
and a strong visual identity that benefit people and businesses to innovativeand creative ways. I’m a product designer and visual storyteller 
with a passion for design systems, typography, and details that matter.

My goal is to drive projects with
a user-centred approach
and a strong visual identity that benefit people and businesses
to innovative and creative ways.
I’m a product designer and
visual storyteller with a passion for design systems, typography,
and details that matter.

My goal is to drive projects with a user-centred approach and a strong visual identity that benefit people and businesses to innovative and creative ways.

I’m a product designer and visual storyteller 
with a passion for design systems, typography,
and details that matter.

Get in touch

I believe in these 
design principles

I believe in these 
design principles

I believe in these design principles

I believe in these 
design principles

I believe in these 
design principles 

Design for People

Design for People

Put the user in the focus

Put the user in the focus

Put the user in the focus

Put the user in the focus

Designing for people is the backbone of my work. The process always starts with understanding the people I’m designing for and with the definition of the problem that needs to be solved. It turns into new solutions that are
tailor-made to suit their needs and they can benefit from.

Designing for people is the backbone
of my work. The process always starts with understanding the people I’m designing for and with the definition of the problem that needs to be solved.
It turns into new solutions that are tailor-made to suit their needs and they can benefit from.

Designing for people is the backbone of my work. The process always starts with understanding the people I’m designing for and with the definition of the problem that needs to be solved. It turns into new solutions that are tailor-made to suit their needs and they can benefit from.

Designing for people is the backbone of my work. The process always starts with understanding the people I’m designing for and with the definition of the problem that needs to be solved. It turns into new solutions that are tailor-made to suit their needs and they can benefit from.

Designing for people is the backbone of my work. The process always starts with understanding the people I’m designing for and with the definition of the problem that needs to be solved. It turns into new solutions that are tailor-made to suit their needs and they can benefit from.

Build Consistency

Build Consistency

Design systems for user guidance

Design systems for guidance

Design systems for user guidance

Design systems for user guidance

Consistent design means intuitive design. Usability and learnability are improved when similar elements follow look and function in a consistent way or pattern. When consistency is present in a design, people can transfer knowledge to new contexts and learn new things quickly without pain.

Consistent design means intuitive design. Usability and learnability
are improved when similar elements follow look and function in a consistent way or pattern. When consistency is present in a design, people can transfer knowledge to new contexts and learn new things quickly without pain.

Consistent design means intuitive design. Usability and learnability are improved when similar elements follow look and function in a consistent way or pattern. When consistency is present in a design, people can transfer knowledge to new contexts and learn new things quickly  without pain.

Consistent design means intuitive design. Usability and learnability are improved when similar elements follow look and function in a consistent way or pattern. When consistency is present in a design, people can transfer knowledge to new contexts and learn new things quickly without pain.

Consistent design means intuitive design. Usability and learnability are improved when similar elements follow look and function in a consistent way or pattern. When consistency is present in a design, people can transfer knowledge to new contexts and learn new things quickly without pain.

Desire the Detail

Desire the Detail

Quality matters

Quality matters

Quality matters

Quality matters

High-quality design comes together with close attention to detail. Details help the user to build trust. The value of precise details supports their guidance in a product, even it is subconsciously. Small design quality compromises might derail the overall user experience.

High-quality design comes together with close attention to detail. Details help the user to build trust. The value of precise details supports their guidance in a product, even it is subconsciously. Small design quality compromises might derail the overall user experience.

High-quality design comes together with close attention to detail. Details help the user to build trust. The value of precise details supports their guidance in a product, even it is subconsciously. Small design quality compromises might derail the overall user experience.

High-quality design comes together with close attention to detail. Details help the user to build trust. The value of precise details supports their guidance in a product, even it is subconsciously. Small design quality compromises might derail the overall user experience.

Simplicity and Clarity

Simplicity and Clarity

Don’t make your user think

Don’t make your user think

Don’t make your user think

Don’t make your user think

Humans can only process small amounts of information at a time, so if you don’t quickly make your point or follow clear hierarchies, their attention wanders and they get confused. Clarity is critical for simplicity.

Humans can only process small amounts of information at a time,
so if you don’t quickly make your
point or follow clear hierarchies,
their attentionwanders and they get confused. Clarity is critical for simplicity.

Humans can only process small amounts of information at a time, so if you don’t quickly make your point or follow clear hierarchies, their attention wanders and they get confused. Clarity is critical for simplicity.

Humans can only process small amounts of information at a time, so if you don’t quickly make your point or follow clear hierarchies, their attention wanders and they get confused. Clarity is critical for simplicity.